# Analytics Events

When implementing the `analyticsEvent` callback as described in [Configure SDK](/integration/launch-game/custom/configure-sdk.md), you will receive a stream of analytics events triggered by user actions. These events can be forwarded to your own analytics reporting system or used to trigger user re-engagement tools within your platform.

For example, you can hook into the event triggered when a user completes their first practice match to send a follow-up email if they do not play a paid game within a certain timeframe.

### Tab changes

* `GameTabViewed`
* `ResultsTabViewed`
* `LeaderboardTabViewed`
* `RulesTabViewed`
* `MyResultsViewed`
* `WorldwideResultsViewed` 

### Leaderboards viewed

* `MostWinsDailyLeaderboardViewed`
* `MostWinsWeeklyLeaderboardViewed`
* `MostWinsMonthlyLeaderboardViewed`
* `MostWinsAllTimeLeaderboardViewed`
* `TopEarnersDailyLeaderboardViewed`
* `TopEarnersWeeklyLeaderboardViewed`
* `TopEarnersMonthlyLeaderboardViewed`
* `TopEarnersAllTimeLeaderboardViewed` 

### Starting a match

* `MatchStarted`
* `PracticeMatchStarted`

### Finishing a match

* `MatchFinished`
* `PracticeMatchFinished` 

### Viewing a match result

* `ResultDrawerWinViewed`
* `ResultDrawerLossViewed`
* `ResultDrawerDrawViewed`
* `ResultDrawerCancelledViewed`
* `ResultDrawerInProgressViewed` 

### Viewing their own or an opponent's stats

* `StatsDrawerViewed`

### Balance changes

* `BalanceUpdated`


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